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XSeries-forum • are bmw loosing the plot?
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are bmw loosing the plot?

Posted: Fri Jun 07, 2013 6:56 pm
by shadrack
just seen an advert for a 3 series GT, yet another strange one as the x4 etc, before long there will be more models in the range than people to buy the, especially if you take all the weird models of mini there is too, don't get me wrong I know audi are at it as well but really is there need to have so any different cars

Re: are bmw loosing the plot?

Posted: Fri Jun 07, 2013 10:21 pm
by X5Sport
They do seem to be adding a lot of models at present.  I can't see the point of splitting the 3-series into the 3 & 4 except to allow for the baby X6.  It's as if they're trying to put a model in every niche.  The Mini Paceman is another odd one......is it aimed at the Evoque or what?

But then if you look across the whole VAG Group they're doing the same across the Audi, VW and Skoda ranges.

Ultimately though BMW must be getting something right as their sales rocketed last year.

Richard

Re: are bmw loosing the plot?

Posted: Fri Jun 07, 2013 10:32 pm
by AW8
Across the industry we are seeing brand dilution with many bolting multiple shells on shared platforms............The concept is not new albeit it seems to be on the increase.

Some would say the Mini brand, (as already cited in this thread), is already diluted.

Re: are bmw loosing the plot?

Posted: Fri Jun 07, 2013 11:31 pm
by Sanj
Just doing what Merc do already with their branding...

Re: are bmw loosing the plot?

Posted: Fri Jun 07, 2013 11:57 pm
by 4687ah
Totally agree with you on that one, it baffles me how many supposed gaps in the market they manage to find.
The point of the GTs is lost on me, and judging by how few you see, relatively speaking, I don't think we are alone.
Having said that the world is a big market and they must sell em or they wouldn't make em.

Re: are bmw loosing the plot?

Posted: Sat Jun 08, 2013 8:46 am
by IvanG
[quote="X5Sport"]
I can't see the point of splitting the 3-series into the 3 & 4 except to allow for the baby X6.  It's as if they're trying to put a model in every niche. 

Richard
[/quote]

I think the reason for splitting the 3-series into 3 & 4 is to make even more money! The 4-series will be seen as more sporty and a step up the ladder so BMW can (and will) charge a premium over equivalent 3-series models. Personally I like the look of the forthcoming X4 and would seriously consider it as my next car

Re: are bmw loosing the plot?

Posted: Sat Jun 08, 2013 1:46 pm
by 535dboy
[quote="IvanG"]
[quote="X5Sport"]
I can't see the point of splitting the 3-series into the 3 & 4 except to allow for the baby X6.  It's as if they're trying to put a model in every niche. 

Richard
[/quote]

I think the reason for splitting the 3-series into 3 & 4 is to make even more money! The 4-series will be seen as more sporty and a step up the ladder so BMW can (and will) charge a premium over equivalent 3-series models. Personally I like the look of the forthcoming X4 and would seriously consider it as my next car
[/quote]

Probably this

The 4 is for the sporty person while the 3 is for the rep

The 3gt is pointless and hideous.

Re: are bmw loosing the plot?

Posted: Sat Jun 08, 2013 4:59 pm
by X5Sport
Same as the 5 GT then.  So as that hasn't exactly sold that well, why introduce a 3 series equivalent?

Richard

Re: are bmw loosing the plot?

Posted: Sat Jun 08, 2013 5:23 pm
by IvanG
I wasn't sure about the new 3GT but this I'm in two minds about this 320i xDrive M Sport

Image

Re: are bmw loosing the plot?

Posted: Sat Jun 08, 2013 6:46 pm
by 535dboy
[quote="X5Sport"]
Same as the 5 GT then.  So as that hasn't exactly sold that well, why introduce a 3 series equivalent?

Richard
[/quote]

Yup the only reason the 5Gt sold were because they were given massive incentives by BMW.

My neighbour has a contract hire company and one of his partners had the GT because it was bonkers cheap to rent

My old BMW sales exec who I'm still on contact with says he is hoping the new 5GT refresh will actually help sales a bit because it is so ugly !!!

Re: are bmw loosing the plot?

Posted: Sat Jun 08, 2013 6:47 pm
by 535dboy
[quote="IvanG"]
I wasn't sure about the new 3GT but this I'm in two minds about this 320i xDrive M Sport

Image
[/quote]

Good idea show the front 1/4 because side on or rear 1/4 onwards it looks bloody horrible

Re: are bmw loosing the plot?

Posted: Sat Jun 08, 2013 8:21 pm
by AW8
5GT rear end tidy up is significant I believe...........................and well needed for reasons identified by so many.

The new X drive saloons arguably cashing in on last couple of winters and to claw back early X5 & X3 owners many whom moved away due to running costs, residuals, trends & pressure from the anti-4x4 lobby.

Re: are bmw loosing the plot?

Posted: Sat Jun 08, 2013 8:59 pm
by Woofer
Size matters as well , the E53 is a handy size, E70 a bit lardy IMHO having had a couple, the new X5 looks just too large for normal size parking slots ...along with the Q7 , new Range Rover etc.  So begins the hunt for niches within niches.

For me an X3M with the 5.0 V10 stuffed in it would be bang tidy  :)

Re: are bmw loosing the plot?

Posted: Sun Jun 09, 2013 4:30 pm
by jaynana
instead of introducing a bigger sibling to the X5 like an X7, they're setting up the X5 to compete with the likes of Q7, RRS etc, with 7 seats; while making the X3 bigger - almost the original size of the E53 X5.

Re: are bmw loosing the plot?

Posted: Sun Jun 09, 2013 5:34 pm
by snipez999
The 3gt is pointless and hideous
On past form, your next car has been identified then  :P