Can someone please explain this?!

[X5Sport]

Totally agree.  Only a 'proper' M should wear the badge.

Richard

[kjb1]

I think its all a fuss over nothing! its a few badges, nothing more.  ( re: BMW using m badges on m sport cars. )


Sent from my iPhone

[sunnydude959]

Well, where would you draw the line between what is M and what isn't? Its not like in previous years where the full M cars had their own engines; now they simply adapt series engines to higher power outputs (4.4 and 3.0). For example, the upcoming "full M" M2 will allegedly share the exact same engine set up as the M Performance X4 M40i.

I'd personally say that if the M division truly had some engineering input into the car (e.g. on my car I have the M servotronic steering, I have a two stage coolant system which from the M5, etc.) then it deserves a mention of M somewhere.

Besides, theres nothing really new about M-performance models: M535 (E28), M635csi...

The problem I have with M sport is, other than say the suspension system being stiffer, its all cosmetic with no real M input (i'm sure there might be exceptions on some models, but I'm speaking generally here) - but the entire car is littered with badges somehow suggesting it had a lot of input from M.

[IceQueenX]

[quote="kjb1"]
I think its all a fuss over nothing! its a few badges, nothing more.  ( re: BMW using m badges on m sport cars. )


Sent from my iPhone
[/quote]

Hear hear! + 1

[535dboy]

[quote="sunnydude959"]
Well, where would you draw the line between what is M and what isn't? Its not like in previous years where the full M cars had their own engines; now they simply adapt series engines to higher power outputs (4.4 and 3.0). For example, the upcoming "full M" M2 will allegedly share the exact same engine set up as the M Performance X4 M40i.

I'd personally say that if the M division truly had some engineering input into the car (e.g. on my car I have the M servotronic steering, I have a two stage coolant system which from the M5, etc.) then it deserves a mention of M somewhere.

Besides, theres nothing really new about M-performance models: M535 (E28), M635csi...

The problem I have with M sport is, other than say the suspension system being stiffer, its all cosmetic with no real M input (i'm sure there might be exceptions on some models, but I'm speaking generally here) - but the entire car is littered with badges somehow suggesting it had a lot of input from M.
[/quote]

Well they don't have frigging Diesel engines for starters!!!

[535dboy]

[quote="IceQueenX"]
[quote="kjb1"]
I think its all a fuss over nothing! its a few badges, nothing more.  ( re: BMW using m badges on m sport cars. )


Sent from my iPhone
[/quote]

Hear hear! + 1
[/quote]

When did you two become friends

Next you will be saying you both like the kit car ferraris based on Toyota MR2s!!!

[sunnydude959]

[quote="535dboy"]
[quote="sunnydude959"]
Well, where would you draw the line between what is M and what isn't? Its not like in previous years where the full M cars had their own engines; now they simply adapt series engines to higher power outputs (4.4 and 3.0). For example, the upcoming "full M" M2 will allegedly share the exact same engine set up as the M Performance X4 M40i.

I'd personally say that if the M division truly had some engineering input into the car (e.g. on my car I have the M servotronic steering, I have a two stage coolant system which from the M5, etc.) then it deserves a mention of M somewhere.

Besides, theres nothing really new about M-performance models: M535 (E28), M635csi...

The problem I have with M sport is, other than say the suspension system being stiffer, its all cosmetic with no real M input (i'm sure there might be exceptions on some models, but I'm speaking generally here) - but the entire car is littered with badges somehow suggesting it had a lot of input from M.
[/quote]

Well they don't have frigging Diesel engines for starters!!!
[/quote]

They do now

[535dboy]

[quote="sunnydude959"]
[quote="535dboy"]
[quote="sunnydude959"]
Well, where would you draw the line between what is M and what isn't? Its not like in previous years where the full M cars had their own engines; now they simply adapt series engines to higher power outputs (4.4 and 3.0). For example, the upcoming "full M" M2 will allegedly share the exact same engine set up as the M Performance X4 M40i.

I'd personally say that if the M division truly had some engineering input into the car (e.g. on my car I have the M servotronic steering, I have a two stage coolant system which from the M5, etc.) then it deserves a mention of M somewhere.

Besides, theres nothing really new about M-performance models: M535 (E28), M635csi...

The problem I have with M sport is, other than say the suspension system being stiffer, its all cosmetic with no real M input (i'm sure there might be exceptions on some models, but I'm speaking generally here) - but the entire car is littered with badges somehow suggesting it had a lot of input from M.
[/quote]

Well they don't have frigging Diesel engines for starters!!!
[/quote]

They do now
[/quote]

Which has just ruined the brand!

[kjb1]

Yes real beauties those!! and the murceilago based Peugeot 406 coupes, real nice motors.

Regarding M badging, see no issues atall when on an M-sport car.  Quite like it infact.

Its just a badge.


Sent from my iPhone

[sunnydude959]

[quote="535dboy"]
[quote="sunnydude959"]
[quote="535dboy"]
[quote="sunnydude959"]
Well, where would you draw the line between what is M and what isn't? Its not like in previous years where the full M cars had their own engines; now they simply adapt series engines to higher power outputs (4.4 and 3.0). For example, the upcoming "full M" M2 will allegedly share the exact same engine set up as the M Performance X4 M40i.

I'd personally say that if the M division truly had some engineering input into the car (e.g. on my car I have the M servotronic steering, I have a two stage coolant system which from the M5, etc.) then it deserves a mention of M somewhere.

Besides, theres nothing really new about M-performance models: M535 (E28), M635csi...

The problem I have with M sport is, other than say the suspension system being stiffer, its all cosmetic with no real M input (i'm sure there might be exceptions on some models, but I'm speaking generally here) - but the entire car is littered with badges somehow suggesting it had a lot of input from M.
[/quote]

Well they don't have frigging Diesel engines for starters!!!
[/quote]

They do now
[/quote]

Which has just ruined the brand!
[/quote]

I wouldn't say ruined, but I would be lying if I said that it hasn't devalued the brand slightly.

[IceQueenX]

[quote="535dboy"]
[quote="sunnydude959"]
[quote="535dboy"]
[quote="sunnydude959"]
Well, where would you draw the line between what is M and what isn't? Its not like in previous years where the full M cars had their own engines; now they simply adapt series engines to higher power outputs (4.4 and 3.0). For example, the upcoming "full M" M2 will allegedly share the exact same engine set up as the M Performance X4 M40i.

I'd personally say that if the M division truly had some engineering input into the car (e.g. on my car I have the M servotronic steering, I have a two stage coolant system which from the M5, etc.) then it deserves a mention of M somewhere.

Besides, theres nothing really new about M-performance models: M535 (E28), M635csi...

The problem I have with M sport is, other than say the suspension system being stiffer, its all cosmetic with no real M input (i'm sure there might be exceptions on some models, but I'm speaking generally here) - but the entire car is littered with badges somehow suggesting it had a lot of input from M.
[/quote]

Well they don't have frigging Diesel engines for starters!!!
[/quote]

They do now
[/quote]

Which has just ruined the brand!
[/quote]

Your opinion is not a fact. I disagree but I do see how the old (such as you lol) skool fans get up in arms. 

[sunnydude959]

[quote="IceQueenX"]
[quote="535dboy"]
[quote="sunnydude959"]
[quote="535dboy"]
[quote="sunnydude959"]
Well, where would you draw the line between what is M and what isn't? Its not like in previous years where the full M cars had their own engines; now they simply adapt series engines to higher power outputs (4.4 and 3.0). For example, the upcoming "full M" M2 will allegedly share the exact same engine set up as the M Performance X4 M40i.

I'd personally say that if the M division truly had some engineering input into the car (e.g. on my car I have the M servotronic steering, I have a two stage coolant system which from the M5, etc.) then it deserves a mention of M somewhere.

Besides, theres nothing really new about M-performance models: M535 (E28), M635csi...

The problem I have with M sport is, other than say the suspension system being stiffer, its all cosmetic with no real M input (i'm sure there might be exceptions on some models, but I'm speaking generally here) - but the entire car is littered with badges somehow suggesting it had a lot of input from M.
[/quote]

Well they don't have frigging Diesel engines for starters!!!
[/quote]

They do now
[/quote]

Which has just ruined the brand!
[/quote]

Your opinion is not a fact. I disagree but I do see how the old (such as you lol) skool fans get up in arms. 
[/quote]
My guess is that selling a "M Sport package" has actually been quite profitable for BMW, but now the "///M" badge means less as it's stuck on every other car that rolls off the production line.

I can't see what was wrong with just SE and Sport as it used to be.

[Dan Alex]

[quote="sunnydude959"]
[quote="535dboy"]
[quote="sunnydude959"]
[quote="535dboy"]
[quote="sunnydude959"]
Well, where would you draw the line between what is M and what isn't? Its not like in previous years where the full M cars had their own engines; now they simply adapt series engines to higher power outputs (4.4 and 3.0). For example, the upcoming "full M" M2 will allegedly share the exact same engine set up as the M Performance X4 M40i.

I'd personally say that if the M division truly had some engineering input into the car (e.g. on my car I have the M servotronic steering, I have a two stage coolant system which from the M5, etc.) then it deserves a mention of M somewhere.

Besides, theres nothing really new about M-performance models: M535 (E28), M635csi...

The problem I have with M sport is, other than say the suspension system being stiffer, its all cosmetic with no real M input (i'm sure there might be exceptions on some models, but I'm speaking generally here) - but the entire car is littered with badges somehow suggesting it had a lot of input from M.
[/quote]

Well they don't have frigging Diesel engines for starters!!!
[/quote]

They do now
[/quote]

Which has just ruined the brand!
[/quote]

I wouldn't say ruined, but I would be lying if I said that it hasn't devalued the brand slightly.
[/quote]

It has devalued the brand slightly indeed for the owner/consumers(diehard fans) but the real fact is this : The marketing potential of the letter M is huge, everybody would want one, just to have another subject for chatting at the local pub/club, whatever. There's an interesting trend (not for us though, but for the stakeholders/shareholders, CEOs, and other mind-bending-over-the-figures types of blokes and skirt wearing cost and marketing directors) over the past 5 years, let's say, when "everybody" could and should own a Bmw (no matter it's an X5, 2.0 diesel, let's say, with quadruple turbos (if such a dud of a car existed - hope it doesn't and it will not. No more V12s, no more 6.0L, let's downsize the engines, and let the consumers pay a premium of 40K on two or three turbos for the almost same car ! why the hell not?!?!!

FROM THE MANUFACTURER'S POINT OF VIEW

This was another margin to their turnover, the goodwill of M, which was extremely under capitalized upon, but now it's bringing its contribution.

Now, maybe all 3 series should have an M somewhere, imagine if you charged on 30% more cars, another 500 Eur/Quid under the form of "M" badges. How many models does Bmw sell a month? 3 milion? Multiply 950,000 (roughly 30%) by 500 Eur/Quid. That's a not so marginal increase in turnover by about 5% probably of the annual turnover.
And with what costs? As Sunnydude said, an M servotronic steering, an M caliper, etc....Worth an extra 4,000 quid on the acquisition cost? For some it does!  And why the hell not, i ask u? And that's an extra 3-5%increase in overall turnover. Even the i3 will have an M something on it!

Imagine asking 100k Eur! on a DBS. Same with BMW, M badges everywhere. The owners would go crazy, but AM would sell them by the hundreds of thousands. Status for a lot less cash....

Too many protein shakes and too much clairvoyance.....

[Dan Alex]

I must apologize for the 3 milion cars sold monthly ) but the idea remains..

[IceQueenX]

[quote="sunnydude959"]
[quote="IceQueenX"]
[quote="535dboy"]
[quote="sunnydude959"]
[quote="535dboy"]
[quote="sunnydude959"]
Well, where would you draw the line between what is M and what isn't? Its not like in previous years where the full M cars had their own engines; now they simply adapt series engines to higher power outputs (4.4 and 3.0). For example, the upcoming "full M" M2 will allegedly share the exact same engine set up as the M Performance X4 M40i.

I'd personally say that if the M division truly had some engineering input into the car (e.g. on my car I have the M servotronic steering, I have a two stage coolant system which from the M5, etc.) then it deserves a mention of M somewhere.

Besides, theres nothing really new about M-performance models: M535 (E28), M635csi...

The problem I have with M sport is, other than say the suspension system being stiffer, its all cosmetic with no real M input (i'm sure there might be exceptions on some models, but I'm speaking generally here) - but the entire car is littered with badges somehow suggesting it had a lot of input from M.
[/quote]

Well they don't have frigging Diesel engines for starters!!!
[/quote]

They do now
[/quote]

Which has just ruined the brand!
[/quote]

Your opinion is not a fact. I disagree but I do see how the old (such as you lol) skool fans get up in arms. 
[/quote]
My guess is that selling a "M Sport package" has actually been quite profitable for BMW, but now the "///M" badge means less as it's stuck on every other car that rolls off the production line.

I can't see what was wrong with just SE and Sport as it used to be.
[/quote]

The badge works because people want a piece of what they can't have...ultimately it's not worth getting your knickers in a twist over is it.  :xmaskiss: